Why Does It Still Take So Long to Publish a Book?
Whether it’s Comedy Central or the Internet, the same media that can call attention to a book are also drawing attention away from readers. So word of mouth is still the name of the game. “If you’re trying to explain this to someone from Mars or the Harvard Business School, they’d kind of scratch their head and say, ‘There must be a better way,’” Kirshbaum, the former Time Warner Book Group chairman, said. “But so far neither Martians nor H.B.S.-ers have solved this riddle.”

1 response so far ↓
1 NanMel // Feb 12, 2008 at 9:05 am
Is there another Mars that I’m not aware of? I understand what the author is trying to say, but really, a Martian would be scratching it’s head for far more reasons than the H.B.S.-ers when you started talking to it about publishing books. We’re saying “across the gamut” it’s a hard phenomenon to explain. But I say, use an analogy that makes sense - from slack-jawed yokels and entertainment reporters to astrophysicists and, I’ll even give this one to them, H.B.S.-ers. Even though I know people from Harvard, and I have become less impressed with the institution in general. I’m just saying, really, I could have gotten in.
Maybe I’ve gone off-topic.
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