ThomasLitchford

Is it just me, or does this seemed doomed to fail?

[The 39 Clues] is also Scholastic’s attempt to create a branded franchise for which it owns all the rights. Ms. Rowling retained the rights to the Harry Potter series, which meant that she could pursue separate deals for film and other licensed products, effectively cutting out Scholastic.

These attempts at engineering the Next Big Thing rarely succeed.